Bachelor in Event Management (BEM) is a 3-year Undergraduate program which helps students to earn a degree in the Event Management field. As we all know the global economy, the structure of Industries and most importantly the Events, Entertainment & Media industries have dramatically transformed.
This bachelor's degree is a combination of theory and skills training, exploring the range of knowledge required in the profession. Popular courses included are Principles of Hospitality Management, Event Marketing and Sales, Catering Management Legal Issues in the Hospitality Sector, Accounting in event management, Interpersonal Skills and Professionalism.
Bachelor in Event Management (BEM) Highlights
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Course Name |
Bachelor in Event Management (BEM) |
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Course Type |
Under-Graduate |
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Course Duration |
3-Years |
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Examination Type |
Semester Type |
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Eligibility |
Must have passed 10+2 with 55% from a recognized board. Also required to qualify for the entrance exam. |
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Admission Process |
Merit-based or Entrance exam-based |
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Course Average Salary |
INR 3,00,000 to INR 20,00,000 per annum |
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Top Recruiters |
E-factor, Cox, and King, Sercon and Tafcon Group, Sita Conference, Cineyug Entertainment, DNA Networks Pvt Ltd., Percept D Mark, and Wizcraft International Entertainment Pvt Ltd., etc. |
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Job Profiles |
Promotion Executive/ Manager, Public Relation Executive/ Manager, Marketing Executive/ Manager, Designing Executive/ Manager, Brand Development Executive/ Manager, Administration Executive/ Manager, Anchor, Production Executive/ Manager, Voice Artists, Event Coordinator, Celebrity Manager, Logistics Management Expert, Public Relation Officer, etc. |
Eligibility Criteria for Bachelor in Event Management (BEM)
1. Minimum qualification necessary for a diploma in hotel/hospitality management is 10+2 from a recognised board.
2. Candidates must have a minimum aggregate score of at least 50% (45% for SC/ST/OBC candidates) at 10+2 level.
3. There is an age limit prescribed by a few institutes that provide part-time BBA degrees.
4. Candidates should have aggregate marks of 40% to 60% in the graduate degree.
Admission Process
1. Basic education of 10+2 from a recognised institution with any stream with 45-50% marks.
2. Colleges and universities accept admission in two ways: merit-based and entrance-based. So, if a college or university decides to admit students based on merit, which is determined only by the student’s performance in the 12th-grade examination.
3. Another method is that some colleges/universities employ entrance tests to choose students. Applicants must obtain good grades to gain admission to a school or university.
4. Entrance to the PGDM and PGPM services will be based on CAT, MAT, CMAT, and other tests.
Career after Bachelor in Event Management (BEM)
Candidates who have completed courses in advertising, public relations, and corporate communication can also pursue a career in event management. The program’s primary goal is to teach students how to analyze, sell, schedule, and operate a company effectively. Identifying the target demographic, deciding on an event theme, planning plans, and sending invitations are all part of the event planning process.
Event management has grown to be one of the most profitable and popular professional paths. The number of businesses and individuals planning and carrying out activities has increased rapidly. It includes anything from large international conferences to small-scale private activities.
A young graduate could expect to earn up to INR 2 lakh per year, but after working for 2-3 years and gaining relevant experience, he or she could earn up to INR 4 to 5 lakh per year.
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Job Profiles |
Job Description |
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Brand Development Manager |
They are responsible for developing and introducing highly effective and efficient market strategies and even to keep an eye on all the departments of the organization about the movements and work in all departments. |
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Promotion Manager |
They are responsible for delivering materials for insurance like contests, posters, etc, and arranging for policies. |
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Design Manager |
Design Managers are responsible for managing designs and thinking about innovative ideas and graphic designs for the entire team. |
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Marketing Executive |
Marketing Executives are responsible for the representation/ promotion of the product, doing market research, and to deal with the company. |
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Public Relations Executive |
They work with numerous organizations, officials, and customers to seek the accurate way to reach the company’s goals. |
Bachelor in Event Management (BEM) Syllabus
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Semester I |
Semester II |
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Basics of Practical Event Management-I |
Basics of Practical Event Management-II |
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Business Communication-I |
Business Communication-II |
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Human Resource Management |
Event Planning & Venue Management |
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Introduction to Accounts and Finance |
Event Production Process |
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Introduction to Event Management |
Marketing Management |
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Principles of Management |
Organizational Behavior |
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Semester III |
Semester IV |
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Event Resource Management |
Brand Management- Research & Development |
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Event Marketing & Sponsorship |
Business Environment |
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Special Events- Wedding Planning & Live Events |
Information Technology in Business Management- II |
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Information Technology in Business Management-I |
Legal Aspects of Event Management |
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Professional Industry Engagement |
Special Events- MICE & Corporate Events |
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Event Hospitality & Sponsorship |
Work-Based Learning Route (Internship) |
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Semester V |
Semester VI |
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Consumer Behavior |
Advertising |
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Ethics and Governance |
Event Cost Accounting & Finance Management |
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Media Management |
Event Safety & Risk Management |
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Project Work-I |
Experiential Marketing & Technology |
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Public Relations |
Project Work-II |
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Skill Based- Campus to Corporate |
Soft Skills & Personality Development |
